Don't Tax Tuesday

09/11/2013

 
Why do we engage in social media for advocacy efforts?  Because it is a powerful tool!
  • More than 5,000 tweets and 600 Facebook posts were made yesterday – with more than 4,800 specifically aimed at the Twitter accounts of Members of Congress.  This is more than double our results from the first #DontTaxTuesday campaign in July.
  • More than 1 million Twitter users were potentially exposed to the #DontTaxMyCU campaign yesterday – bringing our campaign total to more than 3 million social media users (Facebook and Twitter).
  • Our www.DontTaxMyCreditUnion.org website saw more than 69,000 page views yesterday, nearly seven (7) times our daily average.  Seventy percent (70%) of the nearly 23,000 unique visitors were first time visitors to the site—credit union members newly engaged in our campaign.
  • Even though our focus yesterday was on social media, we still had another 8,000+ contacts delivered to the Hill the “old-fashioned” way – via email.

Some stories from CUNA News Now on the topic:
 


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