Aligning social media goals with business goals:
Social media offers several business opportunities, including communication, collaboration, communities and collective intelligence opportunities.  More

Social media also brings risks, such as reputation or security issues. However, social media opportunities far outweigh its risks, thus choosing not to go ahead with social media because of possible risks is a counter-productive strategy.  More

How can social media help you achieve your more general business ones [goals]? Implementing social media without a properly thought-out plan can bring more risks than opportunities, or simply lead the company to waste valuable time.  More

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