Don't Tax Tuesday

Why do we engage in social media for advocacy efforts?  Because it is a powerful tool!

• More than 5,000 tweets and 600 Facebook posts were made yesterday – with more than 4,800 specifically aimed at the Twitter accounts of Members of Congress.  This is more than double our results from the first #DontTaxTuesday campaign in July.

• More than 1 million Twitter users were potentially exposed to the #DontTaxMyCU campaign yesterday – bringing our campaign total to more than 3 million social media users (Facebook and Twitter).

• Our www.DontTaxMyCreditUnion.org website saw more than 69,000 page views yesterday, nearly seven (7) times our daily average.  Seventy percent (70%) of the nearly 23,000 unique visitors were first time visitors to the site—credit union members newly engaged in our campaign.

• Even though our focus yesterday was on social media, we still had another 8,000+ contacts delivered to the Hill the “old-fashioned” way – via email.

Some stories from CUNA News Now on the topic:

• New Tools Fuel Today's 'Don't Tax Tuesday' Two

• CUs, Members Pump Up Volume On #Don't Tax Tuesday Two