'Inside Exchange' Says CUs' Tax Message Hitting Its Mark
Calendar pages are turning quickly toward the July 26 deadline set by U.S. Congress tax policy leaders who want all suggestions for tax reform legislation by that date. The Credit Union National Association's latest "Inside Exchange" video, featuring President/CEO Bill Cheney, underscores the importance of credit unions and their members contacting federal lawmakers directly--and now--to say, "Don't tax my credit union."
"Even though credit unions are delivering the message--in ever-increasing numbers--they must "keep up the contacts" to ensure the credit union tax exemption remains intact, Cheney emphasizes in the video.
The Credit Union National Association's groundbreaking "Don't Tax My Credit Union" advocacy campaign reinforces the value of credit union membership, Paul Gentile, CUNA executive vice president of communications and strategic messaging, wrote in a new CUinsight.com piece.
"It is quite simply a killer campaign" that "engages social/digital media as well as our more traditional lobbying efforts," Gentile added. Read More
Credit unions aren't taking the attacks on their tax status sitting down. The groundswell of activity in the Don't Tax My Credit Union campaign is gathering speed as credit unions, members, leagues and the Credit Union National Association deliver that message to lawmakers.
CUNA and the leagues have made more than 336,802 contacts with lawmakers on the issue, as of July 12. Read More